51 chillies - does it help to be crazy?

What on earth could possess someone to want to eat FIFTY ONE Chillies in two minutes, just to be in the Guiness Book of Records? I mean, you must be mad? And very thirsty at the end of it? Because that is what an Indian woman has done!! Beg's the question. Where do you draw the line, when does the desire to become a celebrity, to become a record holder and by default slightly famous, actually become insanity, if not sheer stupidity? If the record now stands at 51, how long before someone else tries to beat this, make it 52, 53.... and want risk to that person's health will this create? Me, I would rather not be famous, and slightly sane, in my own little world